July 13, 2007 - ads from the Raleigh News & Observer - the weekly What's Up Section. As we know Raleigh is one of the 5-cities that RJR has expanded the SNUS test market - see Newsbrief below - July 2, 2007. Surely even the tobacco control professional that support claims about how safe smokeless tobacco is when compared to tobacco smoking for current smokers would not approve of these advertisements. Tobacco companies will insist that they are not targeting youngsters to use tobacco products. But it's a known fact tobacco advertising and promotional items do appear to play a role in an adolescent's or teenager's decision to begin using tobacco products (JAMA 279: 516-520, 511-515, 1998). Trends in the use of tobacco products among young people follow those of adults. Boys see men using tobacco products and want to do the same -- and the same can be seen with girls and women using tobacco products. Advertising links the use of tobacco products with being "cool", taking risks and growing up. The tag for Camel SNUS - Pleasure for wherever! Click on Images to Enlarge - Take a Look and Decide for Yourself....

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