Indonesia - health minister drafting regulation on tobacco advertising ban..


October 25, 2010 - Activists expressed hope on Sunday, October 24th that the advertising restrictions on tobacco and formula milk that they had long been fighting for would finally become reality after the health minister said such regulations were being drafted. (Most Indonesians support moves to ban tobacco advertisements..)

If issued, the regulations would have widespread implications, not only on the tobacco and formula-milk industries, but also on the media, which would lose a large chunk of its revenue from the major advertisers.

Health Minister Endang Rahayu Sedyaningsih made the announcement on Friday at an event on strategies to achieve the UN’s Millennium Development Goals at Padjadjaran University in Bandung. She said regulations were being drafted to impose a complete ban on all forms of tobacco advertising as well as on formula milk aimed at infants under the age of 12 months.

For tobacco, she also said she hoped the draft would be “all-clear” by the end of this year. “It must be understood there are a lot of interests at stake,” she said. “That’s why we need to proceed wisely in drafting this regulation. What’s important is that we’re consistent and we make progress step by step.”

The “interests” the minister was referring to were the nation’s tobacco companies, which last year produced 245 billion cigarettes.

Industry lobbyists often cite the negative impact on tobacco farmers as an argument against restrictions on the industry. Hakim Sorimuda Pohan, a former lawmaker who now works with the Coalition Against Corruption of the Anti-Tobacco Clause (Kakar), said “the cigarette industry will soon become a sunset industry (ndustry in decline)” if Endang made good on her word.

Yos Ginting, the director of corporate affairs for Sampoerna, said he hoped the ban would be implemented gradually and that “advertisements in distribution areas would still be allowed.”

Reefrence: Last Gasp for Indonesian Tobacco Advertising?, Ismira Lutfia, Nurfika Osman & Ririn Radiawati Kusuma, Jakarta Globe, 10/25/2010.

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