US - National Breast Cancer Awareness Month, what will Philip Morris do this time..


October 4, 2009 - October is National Breast Cancer Awareness Month. Last year to demonstrate they're good corporate citizens Philip Morris started marketing Virginia Slims with a slender "purse pack" in the same color of soft pink associated with the cancer campaign. Even Campaign for Tobacco-Free Kids who partnered with Altria (parent of Philip Morris Tobacco, Inc.) to write the tobacco regulation bill condemned Philip Morris for targeting women and girls.

Anti-smoking organizations (American Cancer Society Action Network, the American Heart Association, the American Lung Association, the American Medical Association and the Campaign for Tobacco-Free Kids) registered their protests over Philip Morris USA’s plans to introduce a new Virginia Slims cigarette product with heightened appeal for young women. (STOP launch of PM's Virginia Slim "Super Slim" cigarettes:..)

What do they have planned for this time??
Here's one: B1G1Free - Black&Mild Cigars.. Altria's Middleton Black & Mild Cigars. Black & Mild, the top selling cigar package in the U.S. is very popular with young Americans. Black & Mild is the most popular brand of cigars for smokers 12 and older. Nearly a quarter of 18- to 24-year-old blacks in the Baltimore smoke these cigars. Flavors include: Mild, Apple, Mild FT Filter Tip, Mild Cherry-Vanilla, Cream, Vanilla and Wine.


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