Philip Morris USA might roll out Marlboro SNUS nationally three to six months after the start of the test market in Dallas, TX starting in August...

July 6, 2007 - Philip Morris USA might roll out Marlboro SNUS nationally three to six months after the start of the test market in Dallas, TX starting in August. Bonnie Herzog, a tobacco industry analyst for Citigroup, wrote in a research report this week. "Given that PM USA has already test marketed a similar product Taboka, for quite some time, we anticipate a rapid rollout of Marlboro SNUS." (Richmond Times-Dispatch via Thomson Dialog NewsEdge)But in a survey of retailors (May 23, 2007 report)in the Taboka test market of Indianapolis by analyst Christopher Growe of A.G. Edwards & Sons, found the test was going poorly and that retailers said sales were "soft with little need to restock inventory." Growe indicated that PM will need a different entry vehicle to be successful." Enter Marlboro Snus. (TobaccoWatch.org)