The campaign ran nationally from June 1997 until July 2000, and again in 2004.
The release of the results coincides with a reworked version of the campaign, which will start broadcasting on television tonight and run for five weeks. The graphic advertisements show yellowish fatty deposits being squeezed from the aorta, the main artery from the heart, of a 32-year-old male smoker.
Reference: Anti-smoking ads 'saved 55,000 lives', The Australian, 8/25/2008.
ABSTRACT: Cost-Effectiveness of the Australian National Tobacco Campaign, Susan F Hurley, Jane P Matthews, 8/21/2008.
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