May 22, 2008 - Tobacco companies take great pride in their mailing lists of tobacco users. Mike Szymanczyk now the CEO of Altria, Inc. states that Philip Morris owes their success to the ability to connect with adult tobacco consumers through the in-store experience and the development of one-to-one relationships using their database of 25 million adult cigarette smokers (Remarks, Investor Presentation, 3/11/2008). Over the last few days, Reynolds has mailed out promotional material highlighting "a fresh new way to Camel - CAMEL SNUS. In this mailing two coupons for a free tins of Camel SNUS can be found. RJR has just expanded their test marketing of Camel SNUS to nine other urban areas making a total of 17-test sites. - news brief This expansion of test marketing surely wasn't justified because SNUS sales in general have not gone well in th U.S.A. Paper on Subject of market expansion.Images of Camel SNUS ads - entertainment magazines. Related: Reynolds American first quarter 2008 profit disappointing..; Three of the four largest U.S. cigarette makers are no longer a smart investment.; Further initiatives by R.J. Reynolds Tobacco Co. (RJR)... Thursday, May 22, 2008
R.J. Reynolds Tobacco pulling out all the stops with Camel SNUS..
May 22, 2008 - Tobacco companies take great pride in their mailing lists of tobacco users. Mike Szymanczyk now the CEO of Altria, Inc. states that Philip Morris owes their success to the ability to connect with adult tobacco consumers through the in-store experience and the development of one-to-one relationships using their database of 25 million adult cigarette smokers (Remarks, Investor Presentation, 3/11/2008). Over the last few days, Reynolds has mailed out promotional material highlighting "a fresh new way to Camel - CAMEL SNUS. In this mailing two coupons for a free tins of Camel SNUS can be found. RJR has just expanded their test marketing of Camel SNUS to nine other urban areas making a total of 17-test sites. - news brief This expansion of test marketing surely wasn't justified because SNUS sales in general have not gone well in th U.S.A. Paper on Subject of market expansion.Images of Camel SNUS ads - entertainment magazines. Related: Reynolds American first quarter 2008 profit disappointing..; Three of the four largest U.S. cigarette makers are no longer a smart investment.; Further initiatives by R.J. Reynolds Tobacco Co. (RJR)...
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