Philip Morris International acquires Swedish SNUS manufacturer Rocker Production AB..

October 4, 2006 - Philip Morris International acquires Swedish SNUS manufacturer Rocker Production AB.. Philip Morris International Inc. (PMI) announced today that it has, through one of its affiliates, acquired Rocker Production AB (Rocker), a privately owned manufacturer of the smokeless tobacco product, Swedish snus. "I am extremely pleased with this acquisition, which provides an entry for PMI into the profitable and growing market for snus in Sweden," said Jos Arkes, Area Director Nordics, PMI. "The acquisition of Rocker will allow PMI to gain product development and manufacturing expertise in this important market segment, where we are not currently present." Rocker, located in Arvika, Sweden, manufactures and sells the Rocker brand of snus and holds an estimated market share of 0.1% (Source: AC Nielsen, July YTD 2006) of the Swedish snus market. Rocker Production AB was established in 2000 and is a privately owned snus manufacturer based in Arvika, Sweden. Click on image to enlarge..

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