SNUS Awareness and Education..

November 22, 2007 - Tobacco companies are in agreement for SNUS to catch on and be a strong seller it's going to require more public awareness and education. Philip Morris USA must feel that one way to accomplish this is to have the retailer play a more active role. In the Philip Morris USA Newsletter - Insights c3m (Consumer Centered Category Management) volume 3, issue 3, November 2007 page 2 identifies how the retailer can play a significant role in the launch of a new product. Click to view text.