A Few More Facts About SNUS products and Marlboro MST in the U.S..

March 3, 2008 - Ad support for Grand Prix snus will be POP (point-of-purchase displays) with the tagline "Freedom to snus,” handled by Milk, So. Norwalk, Conn. R.J. Reynolds will be aggressively expanding Camel Snus its new smokeless tobacco brand, into a total of 17 markets this year. The company teamed up with Gyro Advertising, Philadelphia, on a campaign with the tagline “Pleasure for where ever, whenever” to promote the product. Philip Morris is broadening distribution of Marlboro Moist Smokeless Tobacco after testing it in Atlanta last October. Lorillard, maker of No. 1 menthol cigarette Newport, partnered with Swedish Match to test its smokeless entry, Triumph snus, in Ohio and Georgia this year. But even smokeless tobacco is not guaranteed to be safe. According to a study conducted by the Karolinska Institute, a Swedish medical university, people that use snus are twice as likely to develop pancreatic cancer as people who don’t smoke or use smokeless tobacco. (Liggett Goes Smokeless by Mike Beirne, Brandweek, 2/29/2008)