Nordic American Smokeless Launches its Klondike Snus Products..

July 29, 2008 - Back in February 2008 - Taboca USA changed its to Nordic American Smokeless..The Company is an affiliate of the Norwegian snus company Taboca A/S, headquartered in Oslo, Norway.

Klondike Snus is the first loose snus brand manufactured in the U.S., utilizing the Swedish Snus Process, which will make snus available in popular Fine Cut and Long Cut forms. Both Fine Cut and Long Cut are available in Wintergreen, Peppermint and Straight flavors. Pouches are also available in Wintergreen, Peppermint and Cherry flavors.

Bill Eder, VP Marketing for Nordic American
, said, "Klondike is available in 15-can and 10-can pre-packed displays as well as 5-can roll regular stock and will be supported by sales promotions, national media and traditional point-of-sale".

Reference: Nordic American Smokeless Launches its Klondike Snus Products, Nordic American Smokeless, 7/28/2008.

Why another snus product marketed in the U.S.?? Sales of snus products in the U.S. have been disappointing - one reason it's too difficult to learn the art of snusing except for kids that have the time to experiment. Les Hagen, Executive Director, ASH-Canada tells us: I have talked to several retailers in Edmonton who have told me that the product (duMaurier snus)is not selling very well at all.

From our sister site On 13 July 2006, Taboca, a Norwegian snus manufacturer and marketer, announced that it signed a co-operation agreement with RJ Reynolds Tobacco Co that includes an exchange of services with one another and an intent for Taboca to launch a snus product in the US within the next twelve months. No other details of the agreement were provided. ("RJ Reynolds co-operates with snus maker," Tobacco Journal International (TJI) Newsletter July 26, 2006)