Altria - more Barclays Conference - comments menthol cigarettes..

September 10, 2009 - Mike Szymanczyk (serves as Chairman and Chief Executive Officer of Altria Group, Inc.)told analysts at the Barclays Capital investor conference that Philip Morris found a significant number of smokers were trying the company's newest cigarette, a menthol called Marlboro Blend No. 54 it introduced this summer.

Altria spokesman William R. Phelps said that for competitive reasons, he wouldn't comment about how many smokers were switching after trying the new variety. (Marlboro its 15th variety - Blend No. 54 - menthol flavored..)

Szymanczyk said Philip Morris wants to boost its share of the market for menthol cigarettes, where it now has a 28 percent share, as opposed to more than 50 percent for the overall cigarette market.

He said the company will launch an L&M (Love that Moment) Bold Menthol this year to boost its offerings in the "full-flavor" menthol sector, the one area where he said the company does not think it has a strong position. Blend No. 54 is also described as a "bold" flavor, which smokers describe as offering a particularly strong tobacco taste.

Reference: Altria plans expansion of Marlboro snus, by David Ress, Richmond Times-Dispatch, 9/10/2009.

Companion news briefs.. Altria - Barclays Conference - new version of Copenhagen, more markets for Marlboro SNUS..

Barrons March 23, 2009..



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