Newport achieved the 33.6% share of the menthol segment as of the second quarter of 2007, which was increase of nine tenth of a segment share point ov

July 30, 2007 - Newport achieved the 33.6% share of the menthol segment as of the second quarter of 2007, which was increase of nine tenth of a segment share point over the second quarter of ’06. Lorillard continued to be during the second quarter of ’07, the only major tobacco company to reflect positive unit volume and market share improvement as compared with the second quarter of ’06. Lorillard’s marketing strategy continues to attempt the balance Newport’s market share performance and overall profitability. Promotional spending in support of Newport is subject to change depending on the brand strengths and competitive factors. .(Carolina Group Q2 2007 Earnings Call Transcript) Newport accounts for over 91% of Lorillard cigarette sales. A 2001 survey found that 45.2% of Newport cigarette sales were to African Americans. The "Pleasure of Smoking" has been part of Newport advertising since 1972. See related Newsbriefs: June 28, 2007, June 10, 2007, May 24, 2007 and April 12, 2007.