Recently Swedish Match announced that they are going to take Red Man into Moist Smokeless Tobacco (MST)Category..

July 30, 2007 -  Martin L. Orlowsky - Chairman, President, and Chief Executive Officer, Lorillard, Inc was asked if he could give an update at this juncture in terms of what the joint venture maybe working on with regard to the smoker site? Mr. Orlowsky's response: well the only thing that I am going to say is that we continue to work on the project which we announced a while back. I really don’t have anything more specific to add at this point.( Carolina Group Q2 2007 Earnings Call Transcript) From - GREENSBORO, N.C., Oct. 25, 2006 /PRNewswire-FirstCall/ -- Lorillard Tobacco Company today announced that it has entered into an agreement with Swedish Match North America to jointly develop and market a select line of smokeless tobacco products in the United States. The parties anticipate that an initial product offering may be launched on some basis of geographic distribution in the not too distant future. From the Swedish Match: Half Year Report January - June 2007 - During the third quarter of 2007 Swedish Match plans to launch a family of snuff products under the Red Man brand on the US market. The launch will be supported by extensive marketing efforts.