STOP the Release of Dissolvable Tobacco Products..

December 25, 2008 - In January 2009 R.J. Reynolds Tobacco will start test marketing in 3-cities the first dissolvable tobacco products by a major company. Each product in convenient user-friendly dosage form containing amounts of the nicotine to render the user a slave to this addictive substance for many years to come. Public Health Professional are concerned.

The Camel Dissolvables Products: Sticks (twisted) can be placed in the mouth like a toothpick or broken into a pieces that are placed between the upper lip and gum, where they dissolve after 10 minutes; Orbs, which is a pellet (like placing a candy in your mouth) that lasts about 15 minutes and film Strips for the tongue, which dissolve after about 3 minutes. Flavors - Strips will come in fresh mint flavor and Sticks in Mellow; Orbs will be available in both flavors.

David Sutton, spokesman of Altria Group "We've been very pleased with the consumer response" to Marlboro Snus, says, which owns Philip Morris USA. This is NOT true - snus sales in the U.S. are around one percent of smokeless tobacco sales. Reynolds with Camel SNUS continues to flood the market with free cans of Camel snus. One of many examples: Have a Free can of Camel Snus. Sutton says smokeless is a "growing category" with sales rising 6%-8% annually. He says cigarette sales are falling 2%-3% each year.

Sara Troy Machir, spokeswoman of Star Scientific says, Teens like risk-taking behavior and a tablet, unlike a cigarette, won't lure them. If the tablet doesn't lure them how about the other dosage forms: the toothpick with flavor to mask the taste of the tobacco or the film strip it's just like a Listerine strip to enhance your breath.

Reference: Tobacco 'orbs' melt in mouth by Wendy Koch, USA Today, 12/24/2008.

A few related news briefs:We must stop the launch of dissolvable tobacco products..; Reynolds America moving ahead with dissolvable tobacco products..; STOP - the Proliferation of Flavored Tobacco Products..; R.J. Reynolds Dissolvables - it looks like candy.. and Snus News & Other Tobacco Products: STOP - the Proliferation of Flavored Tobacco Products..