BAT - pumping 35 million into research to find a safe cigarette..

March 16, 2010 - A tobacco giant is pumping £23million (35,036,245.00 USD) into a British research centre [their research center] to come up with the world’s first “safe” cigarette. Scientists at British American Tobacco (BAT) (second largest tobacco company in the world) say they want to cut out some of the 4,000 potentially harmful chemicals found in cigarettes.

And they say the new product could dramatically reduce rates of cancer among smokers.
But the scheme has been slammed by anti-smoking campaigners who claim such cigarettes would still cause health problems.

BAT is transforming its base in Southampton into a global centre for research and development. It will house 1,100 staff. Outside the lab, BAT has been modifying leaf blend, the combustion process and developing new filter techniques. Some 40 varieties of safer cigarette are being tested.

Thomson Reuters Business Description: British American Tobacco plc is a holding company that owns, directly or indirectly, investments in the numerous companies constituting the British American Tobacco Group of companies. Its brand portfolio includes Dunhill, Kent, Lucky Strike and Pall Mall. Dunhill sells in approximately 120 countries. 41 billion Dunhill cigarettes were sold during the year ended December 31, 2009. Kent is sold in more than 70 countries. Lucky Strike's markets incude Germany, Spain, Japan, France, Italy, Argentina and Chile. Pall Mall offers a range of cigarette and make-your-own products. On June 17, 2009, it acquired 85% stake in Indonesia’s cigarette maker PT Bentoel Internasional Investama Tbk.

Reference: £23M BID TO FIND THE FIRST ‘SAFE’ CIGARETTE by Daily Express Reporter, 3/15/2010.