Japan Tobacco - "Zerostyle Mint" - new smokeless product..

March 17, 2010 - Japan Tobacco Inc. (JT) (TSE: 2914) announced today, March 17th the launch of a new smokeless tobacco product "Zerostyle Mint," with sales beginning exclusively in Tokyo in mid-May 2010. Tobacco has rich history and is available in a large number of varieties. In different parts of the world, smokeless tobacco including snuff(*1) and chewing tobacco are consumed in addition to cigarettes. While the majority of consumers in Japan are smoking cigarettes, demand is increasing for tobacco products.

“Zerostyle Mint” is a new style snuff tobacco product. The new product does not require a flame, and thus is smokeless, allowing consumers to use it in a variety of locations, being considerate to neighbors at the same time. Through the introduction of the new menthol product, the company believes that it is offering a wider variety of tobacco categories for consumers to choose from.

Product Components:
“Zerostyle Mint” is a new style snuff tobacco product. The new product does not require a flame, and thus is smokeless, allowing consumers to use it in a variety of locations, being considerate to neighbors at the same time. Through the introduction of the new menthol product, the company believes that it is offering a wider variety of tobacco categories for consumers to choose from.

Zerostyle Mint” applies JT's original technology which includes airflow control through the body of the product, as well as a tobacco leaf and flavoring combination. The new product combines the fresh and sweet scent of peppermint with the aroma and flavor of tobacco, which can be consumed without using a flame.

Product:
About Zerostyle Mint
Taste : Menthol
Price : 300yen (3.32 USD) / One product unit and two refill cartridges
About Zerostyle Mint, Refill Cartridges
Taste : Menthol
Price : 400yen (4.42 USD)/ Four refill cartridges


Reference: JT to Launch New Style of Smokeless Tobacco Product “Zerostyle Mint” , Japan Tobacco Inc., 3/17/2010.