Viceroy Cigarettes Will Be Discontinued..

November 13, 2007 - R.J. Reynolds Tobacco Co.(RJR) in memo to c-stores dated November 5, 2007 plans to discontinue the sale of Viceroy Cigarettes by the end of 2007. They are actively working to have Viceroy adult smokers choose Pall Mall as their brand of choice and it is hoped that a substantial portion of the Viceroy's volume will be transitioned to the Pall Mall. Viceroy Cigarettes have a rich history. In 1936 Brown & Williamson (BW) introduced Viceroy as the industry's first corked-tipped filter product. In 1952, BW began marketing Viceroy as the first brand with a cellulose-acetate filter. (On July 30, 2004, the U.S. assets, liabilities and operations of BW Holdings, Inc., an indirect, wholly owned subsidiary of British American Tobacco p.l.c., were combined with RJR, a wholly owned operating subsidiary of R.J. Reynolds Tobacco Holdings, Inc. RJR is now a wholly owned subsidiary of Reynolds American Inc. (RAI)). RAI's investment brands are CAMEL and KOOL, which receive resources focused on accelerating their share-of-market growth. The selective support brands include two full-price brands, WINSTON and SALEM, and two savings brands, DORAL and PALL MALL, all of which receive limited support in an effort to optimize profitability. Click on image to enlarge..