Lorillard to Release First Quarter 2009 Results on Monday, April 27, 2009..

April 21, 2009 - GREENSBORO, N.C., April 15 /PRNewswire-FirstCall/ -- A conference call for analysts and investors will begin at 10:00 am Eastern Time on April 27, 2009 which will be hosted by Martin L. Orlowsky, Chairman, President and Chief Executive Officer, and David H. Taylor, Executive Vice President, Finance and Planning and Chief Financial Officer. Investors can participate in the conference call by dialing (888) 713-4209 (domestic) or (617) 213-4863 (international). The passcode for this event is: 51377878.

The news release and a live webcast of the conference call will also be available under the Investor Relations part of Lorillard's website at www.lorillard.com.

The conference will be available for replay in its entirety through May 4, 2009. If you wish to listen to the replay of this conference call, please visit Lorillard's website at www.lorillard.com or dial (888) 286-8010 (domestic) or (617) 801-6888 (international) and enter passcode: 73430727.

About Lorillard, Inc.: Lorillard, Inc. (NYSE: LO) is the third largest manufacturer of cigarettes in the United States. Founded in 1760, Lorillard is the oldest continuously operating tobacco company in the U.S. Newport(R), Lorillard's flagship menthol-flavored premium cigarette brand, is the top selling menthol and second largest selling cigarette in the U.S. In addition to Newport, the Lorillard product line has five additional brand families marketed under the Kent(R), True(R), Maverick(R), Old Gold(R) and Max(R) brand names. These six brands include 44 different product offerings which vary in price, taste, flavor, length and packaging. Lorillard maintains its headquarters and manufactures all of its products in Greensboro, North Carolina. For more information, visit the Company's web site at www.lorillard.com.

Reference: Lorillard to Release First Quarter 2009 Results on Monday, April 27, 2009, Lorillard Tobacco Company, 4/15/2009.