October 11, 2008 - From 2000 to 2006 moist snuff sales have increased and now account for 71% of the smokeless tobacco market (HR Apert et al., Tobacco Control 17:332-338, 2008). The main growth in moist snuff tobacco is price-value/discount segment. RJ Reynolds Tobacco/Conwood has Grizzly and soon to be Philip Morris USA/UST,Inc has Husky. Grizzly outsells Husky 4 to 1 or even more.
Comparison U.S. Smokeless Tobacco Players: No. 1 UST and No. 2 Conwood...
Reynolds American stated that second-quarter growth of Conwood's Grizzly brand accounted for almost half of the industry's total moist-snuff volume growth of 7.7% compared with the prior-year quarter.
Altria wants to tweak the sales of UST's premium brands Skoal and Copenhagen to return these to at least modest share growth. C-store personnel are finding when the price of these premium brands are reduced - like the 2-cans for $6 promotion - those sucking on Grizzly will purchase the premium brands instead.
Secret Shoppers are becoming more frequent. This person asked the clerk about Camel Crush and then Camel Snus - the clerk gave the proper answer and won a $20 gift card. Tobacco companies expect retailers to play a significant role in selling their products.. - from PM USA Newsletter, November 2007.
Related news brief: C-store update - tobacco product displays at checkout counter..