January 10,2009 - Lorillard is the third largest cigarette producer in the United States - mainly because of its golden asset - Newport menthol cigarettes. Newport, gives Lorillard 94% of its revenue, 92% of its volumes, 34% share of all menthol cigarette sales in the US, as well as an overall domestic tobacco market share of 10%. The only other cigarette in Lorillard's stable (Kent, Satin, True, Max, Old Gold)that shows growth is the price/value (discount) brand Maverick.
Lorillard was spun off from conglomerate Loews in June, 2008.
More on Menthol and Tobacco Smoking.
Reference: Quick Take: Lorillard Inc by Steve Alexander, Seeking Alpha, 1/9/2009.