Mild Seven family of cigarettes expands. ..

May 31, 2007 - Mild Seven family of cigarettes expands. Japan Tobacco Inc. (JT) will be launching a new brand, Mild Seven Aqua Menthol Super Lights Box , in June 2007. This year marks the 30th anniversary of Mild Seven, and in celebration of this occasion, JT has announced that it would enhance the brand equity of Mild Seven, focusing on quality, value and strengthening sales. Mild Seven products accounted for three of the five leading tobacco products by sales volume in Japan during the last fiscal year. The brand’s total market is 31.6 percent. With the addition of Mild Seven Aqua Menthol Super Lights Box, the Mild Seven brand family will consist of 19 different products. (Tobacco Reporter) JT is the world's third largest international tobacco manufacturer. JT sells 8 out of the 10 top brand styles in Japan, with the top three styles all coming from the Mild Seven brand. In Asia, the group has significant presence through JTI, where Mild Seven is the major brand in the portfolio. In the global market, three of the best-selling international cigarette brands: Camel, Mild Seven and Winston, are within JT's product portfolio, along with Salem, one of the world's leading international menthol brands. Mild Seven is the second most popular brand in the world behind only Philip Morris' Marlboro. On April 18, 2007 JT Group completed Gallaher acquisition. JT remained the third largest international tobacco manufacturer but whose share of the world market moves from 7.4 per cent to 10.5 per cent.