Camel ads target girls,

May 5, 2007 - Camel ads target girls, 5 U.S. Senators (Lautenberg, Harkin, Brown, Kennedy, Durbin) asked the Federal Trade Commission on 5/4/2007 to investigate what they say are RJ Reynolds (RJR)Tobacco's attempt to appeal to teenage girls with its ads for its sleekly packaged Camel No. 9 cigarettes with its slogan "Light & Luscious." "Camel No. 9 cigarettes are being advertised (e.g, in women's magazines) to appeal to teenage girls' desire to ber 'chic' and 'cosmopolitan'... Teenage girls are especially vulnerable to this kind of advertising pitch." said the letter from the five democrats to FTC Chairman Deborah Platt Majoras. (azcentral.com). Reynolds American's, the parent of RJR, 1st quarter profit report (for 2007) stated that aggressive marketing, including the new "light and luscious" Camel No. 9 brand targeted at women, helped drive market shares and provided additional opportunity for growth - see Newsbrief below - April 25, 2007. Click on image to enlarge. Please see other newsbriefs below concerned with Camel No. 9 dated March 23, 2007 - from the Society of Women's Health Research, Febraury 23, 2007 and February 16, 2007. Click for more convenience store images.