SNUS - smokeless tobacco product coming to Canada - Canada's largest tobacco manufacturer (Imperial Tobacco)

May 8, 2007 - SNUS - smokeless tobacco product coming to Canada - Canada's largest tobacco manufacturer (Imperial Tobacco) has announced plans to bring a new Scandinavian-style smokeless tobacco product called snus to the country and will roll it out in test regions across the country within the year. Benjamin Kemball, the President and CEO, said Monday (5/7/2007) in a speech before the Montreal Canadian Club that the new product is part of a larger strategy to become better corporate citizens. Kemball said that snus has become extremely popular in certain regions of Europe. He also said snus has contributed to a drop in lung cancer incidences in Sweden. (CBC News, 5/8/2007)