It seems like R.J. Reynold's Tobacco is relentless in introducing new menthol cigarettes to attempt grab market share from the menthol leader ...

June 10, 2007 - It seems like R.J. Reynold's Tobacco is relentless in introducing new menthol cigarettes to attempt grab market share from the menthol leader - Lorillards's Newport. Kool Flow for the smooth laid back smoker and Kool Groove for the bold and upbeat type. See Newsbrief from May 12, 2007 below regarding the new Camel Signature Blends - Frost, Infused,Robust and Mellow. The tag for this series is "Severely Interesting" - maybe it should READ "Severely Deadly." (The word on the street is that Kool will be increased in price and the Camel Signature Series will soon be "Buy One Get ONE Free" - June 14, 2007, TobaccoWatch.org) Also Philip Morris' Marlboro Smooth (its tag - "A Menthol Like No Other") that arrived on store shelves in February 2007. Let's not forget the Philip Morris promotion coming up on July 7, 2007.While fewer people are smoking, menthols' share of the overall cigarette market has grown steadily for several years. In 2000 about 26.5% of smokers were menthol smokers, in 2006 you're looking at 28.5% and (at least according to R.J.Reynolds) they expect the mentho