Tobacco ads now even appears in PC Magazine (June 5, 2007)...

June 24, 2007 - Tobacco ads now even appears in PC Magazine (June 5, 2007). - UST's latest Skoal Flavor - Citris Blend - also comes in pouches. President Nixon on April 1, 1970 signed the act banning cigarette advertisng on TV and Radio. The Master Settlement Agreement (MSA) of November 1998 prohibited participating tobacco companies from directly or indirectly targeting youth in marketing. The tobacco industry response to the MSA was at best modest, reducing proportional allocations of advertising to youth magazines but increasing the absolute amount of such advertising (Hamilton etal., Tobacco Control 11:ii54-ii58, 2002). Studies show that tobacco ads continued to reach large numbers of youth but it's difficult to determine if tobacco companies were actually violating the MSA youth-targeting ban. The European Union Tobacco Advertising Directive took effect in July 2005. This EU Directive bans tobacco advertising in the print media, on radio and over the Internet. Tobacco advertising on television has been banned in the EU since the early 1990s. The United States should also ban tobacco advertising in the print media to eliminate tobacco companies excuses that they weren't advertising to youngsters. It is still true in 2007 just as it was in 1973 - if tobacco companies are to survive and prosper, over the long term they must get their share of the youth market (14-24).(Claude Teague, Assistant Chief in R&D at RJ Reynolds, writes a paper: "Some Thoughts About New Brands of Cigarettes for the Youth Market") Click on Image to Enlarge.