Disney stubs out smoking from its films...

July 25, 2007 - Disney stubs out smoking from its films. Walt Disney became the first Hollywood studio to phase out cigarette smoking in its films, saying smoking scenes in future Disney-branded movies would be “non-existent”. Disney plans to add public service announcements to DVDs of any future films containing smoking scenes and said it would work with owners of cinema chains to show anti-smoking announcements before the start of films.Disney’s new policy on smoking is part of a broader move by the company towards promotion of healthier living. The company aims by 2008 to have eliminated trans-fats from foods sold at its theme parks and recently decided not to renew a 10 year promotional contract with McDonald’s. (Matthew Garrahan in Los Angeles, Financial Times Limited, FT.com) See related Newsbrief - May 11, 2007.