General Sterk (Strong) Powerful Newcomer to General SNUS Family in Norway..

November 13, 2007 - (General Snus – An Authentic Swedish Snus by Swedish Match.) General Sterk comes in a white-portion format - this is a production technique that results in a gently dryer pouch product with a longer-lasting taste. Sterk contains more nicotine than most common snus types in the Norwegian market. General is the snus brand of choice for Norwegians, with a market share of approximately 70%. It has a distinctive taste; a powerful tobacco flavor with hints of pepper and citrus zest. General Sterk contains 24 pouches each weighing one gram. (More from Swedish Match). According to Dr. Karl E. Lund, research director at the Norwegian Institute for Alcohol and Drug Research in Norway over the past decade, daily use of snus has tripled among teens and young adults. Swedish Match, makes what Dr. Lund calls "starter kits." "This is snus sold in glamorous metal boxes…where the snus is seasoned with different kinds of fruit flavors," he explains. "[They are] easy to use for snus novices." (NCI Cancer Bulletin, Feb 20, 2007 vol 4 number 8) After the Norwegian government in June 2004 implemented a strict indoor smoking ban in public places, sales of snus skyrocketed, and several new variants of the product ( e.g. Nick & Johnny), nicotine content is about 40 percent higher than traditional snus. Norway is not a member of the European Union. Click on image to enlarge..