SNUS Awareness Programs on the Increase...

December 4, 2007 - Yesterday, the R.J. Reynolds Tobacco representative spent at least 4-hours in our c-store passing out coupons for a free can of Camel SNUS (calling it Swedish snuff) to every person that bought a tobacco product. Tobacco companies now realize for SNUS to catch on and be a strong seller it's going to require more public awareness and education. Even the mighty Marlboro name linked to SNUS is having trouble. David Sylvia, director of media affairs for PM USA did say that consumer awareness was a major barrier. “With a new product, people just don’t understand,” he said. “Getting them aware is a big challenge. Awareness and understanding is critical.” Look for the Marlboro January 2008 Gift Pack Promotion for all those loyal Marlboro Red and Lights adult smokers. (TobaccoWatch.org) Click on image to enlarge.._