Philip Morris USA (PM)To Also Test Marlboro Snus In Indianapolis..



January 11, 2008 - Philip Morris USA (PM)To Also Test Marlboro Snus In Indianapolis.. Altria Group Inc.'s (MO) Philip Morris USA said it will be introducing Marlboro Snus into an additional test market in the Indianapolis area. The cigarette maker said Marlboro Snus is a tobacco pouch product designed for adult smokers who are interested in smokeless tobacco alternatives to cigarettes. The company said it is "pleased" with the initial reaction by adult consumers, wholesalers and retailers to Marlboro Snus in the Dallas/Fort Worth test market. Marlboro Snus will be available in the Indianapolis area in March, 2008. At present, Taboka Tobaccopaks, the original PM Snus pouch product is being test marketed in Indianapolis with little success. It has been reported that PM will discontinue its Indianapolis test market of Taboka, which it introduced in July 2006. ( "Philip Morris Revises Smokeless Tobacco Market Tests" by JOHN REID BLACKWELL/Richmond Times-Dispatch Jan 11, 2008) See related news brief: Altria - NOT in Any Hurry to Expand Marlboro SNUS Distribution.. Click on image to enlarge..

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