Survey looks at new tobacco products, predicts hit for PM USA's Marlboro Snus...

July 5, 2007 - Survey looks at new tobacco products, predicts hit for PM USA's Marlboro Snus NEW YORK -- PM USA’s Marlboro Snus will be a hit, according to Citigroup tobacco analyst Bonnie Herzog in her most recent research report, which details the results of the firm’s proprietary tobacco trade survey of wholesalers and retailers. The majority of the firm’s industry trade contacts said they believe PM USA was very smart to leverage its Marlboro brand for its new smokeless product and made the right decision by entering the smokeless category via a snus product. Almost all (97%) of the survey respondents indicated they will carry Marlboro Snus when it is available to them. Herzog expects Marlboro SNUS to be far more successful than Camel SNUS. Also it is believed that UST (US Smokeless Tobacco) could suffer the most from the national roll-out of Marlboro SNUS. (CSP (Convenience Store / Petroleum) Daily News)