Swedish Match Longhorn MST sponsor NASCAR events..



January 31, 2009 - Swedish Match North America and Kevin Harvick Inc. (KHI) announced today that Longhorn, the fastest growing moist snuff in the country (Longhorn had a category growth of 33% over the past two years vs. 20% and 21% for its competitors. - Nielsen data, 2007-2008), will be the primary sponsor of the No. 33 Chevrolet Silverado driven by three-time NASCAR Camping World Truck Series (NCWTS)champion Ron Hornaday. The Longhorn colors will be featured on No. 33 for 10 of the 25 race events in 2009.

Longhorn racing outfit drivers will wear.

Charlie Kivett, Brand Manager for Longhorn: "This is an exciting partnership for us, NASCAR events are some of the highest attended sporting events in the U.S. NASCAR fans are also very responsive to NASCAR sponsors and we see this as a wonderful opportunity to acquaint them with the Longhorn brand."

Swedish Match is not subject to the same restraints on marketing as USST makers of Skoal and Copenhagen and cigarette manufacturers since they did not sign onto the tobacco master settlement agreement (MSA).

Swedish Match (Svenska Tandsticks) has not signed onto the Smokeless Tobacco Master Settlement Agreement (STMSA) U.S. Smokeless Tobacco (USST) is the only signatory. The states have approached Swedish Match several times about joining the STMSA, but SM always responds that it voluntarily adheres to the marketing and advertising restrictions in the STMSA.

Related news brief: Swedish Match (SM) - second quarter 2008 tax free sales increased..; Swedish Match's (SM) Red Man Premium Moist Snuff hiding under the radar..

References: Longhorn Moist Snuff Teams with Kevin Harvick Inc. for the 2009 Season, Reuters, 1/20/2009; Longhorn Moist Snuff Teams with Kevin Harvick Inc. for the 2009 Season, Yahoo Finance, 1/20/2009.

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