March 22, 2009 - As part of Reynolds America's initiatives to move ahead with its smokeless-tobacco products they have started again advertising Camel SNUS. Magazines where Reynolds mentioned that ads could be found include: Sports Illustrated, People, Rolling Stone and Car & Driver. (Reynolds has not run print ads for its cigarettes brands for the past 15 months.
Click to see examples of ads appearing in these magazine.
Here's some examples of ads Reynolds has run in entertainment sections of community newspapers.
As an added treat for our loyal readers - here's the cover (front and back) of CSP independent magazine (published five times a year) for March 2009. You've seen the badgers clerks where in c-stores already.
Click on images to enlarge..
2 comments:
March 23, 2009 at 6:49 AM
Interesting content.
Just wanted to share some information that I came across in a few articles discussing about recession and how we can adopt a different marketing strategy to promote our business. It’s quite eminent that most of the advertisers and businesses are taking to online advertising medium since the Internet has now become a necessity to reach global audience. However, even today there is still a huge chunk of people who do not access Internet and to reach this segment of the society; we can rely on the print media. This in fact would be a great choice for anyone whether they are looking out for global, national or local exposure.
Since the economies are now at the bring of recession, it’s a good idea to consider print media as well in the marketing mix so that you can extend your reach further to get additional traffic to your website or business. You can try a blend of online and print advertising through a reputed ad agency that can help you professionally.
October 31, 2009 at 8:43 PM
Your joking right? I was a pack a day smoker for almost 25 years. I have tried nicotine gum, lozenges, patches, hypnosis and cold turkey to quit smoking without success. I tried snus about 5 weeks ago and have not had a cigarette since. I am not saying that snus is completely safe but there is a lot of credible evidence that snus is a lot better than cigarettes health wise. Please get your head out of the sand on this issue! Look at a few snus forums and you will see that a lot of people have quit smoking by using snus. It is irresponsible information like that contained in your website that keep people smoking.
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