C-store+ update..Camel SNUS, Camel ORBS and other news..

April 22, 2009 -

Camel SNUS -In the past, I have written that a c-store owner needing to reorder Camel SNUS would wait for R.J. Reynolds to send a supply free. Sure enough several cans of Camel SNUS arrived totally free. Again - the owner was telling us on a rare occasions at patron would purchase a can of Camel SNUS - the owner would ask this person if he could use more cans (the snus expires) at no charge. If the customer says YES - the owner would bring out several cans and give them to the consumer. In last c-store update another c-store owner commented - this store is close to a community college. At one time a few cans of Camel SNUS did sell - just about all to students. Now the fellow tells us it hardly sells and the owner just waits to get free cans from the Reynolds' salesperson.

Meanwhile Reynolds spokesperson David Howard tells people that the company is confident in the performance of Camel SNUS. Howard: "Based on our learnings since test marketing, clearly we believe that it is viable product. We were pleased with results in terms of sales, and in terms of feedback from...smokers as well as our retail customers." It is a product that "we think is going to perform very well down the road." Camel SNUS is pasteurized while the new moist snuff product Camel Dip is a traditional moist smokeless product that is fermented.

Click - Mailing The SNUS Guide to Airports..

Camel Orbs ad from an Entertainment Magazine in Columbus, Ohio one of the three tests sites for Camel Dissolvables. Notice coupon: By any tobacco product and get a free pack of Camel Dissolvables.

As we know tobacco companies take great pride in their mailing lists of tobacco users. Mike Szymanczyk now the CEO of Altria, Inc. stated that Philip Morris owes their success to the ability to connect with adult tobacco consumers through the in-store experience and the development of one-to-one relationships using their database of 25 million adult cigarette smokers (Remarks, Investor Presentation, 3/11/2008). Keeping in touch with tobacco consumers is especially important now with the rise in prices and some consumers switching to a cheaper brand.

Heartland USA Magazine (March - April, 2009 issue)- lots of Skoal 75th anniversary ads - they're given a free gift for every dipper and even a Copenhagen ad. The Heartland USA magazine from now on will be brought to readers by Skoal at the skoal brotherhood web site.

Here's a Copenhagen ad from this Heartland issue:





Here's a Marlboro promotion:




Previous c-store news brief..

Cam Camel (like Joe Camel), click on image..