Swedish Match launches snus brand General website..

April 7, 2009 - Swedish Match (SM) began test sales of Swedish snus in the US in early 2007 and, since then, just over 100 stores in 13 states have been selling Swedish snus, primarily the brand General. Swedish snus is a new product category for US consumers. The test launch was performed on a small scale and considerable work remains to be done before the product category can be established long term. For that reason, the Division does not want to make excessive conclusions based on the results, despite positive signs. SM has chosen to conduct the test sales via our network of stores that carry premium cigars. (Camilla Kuylenstierna, Strategic Brand Manager at Swedish Match North Europe and acting Senior Project Leader for Swedish snus at the North America Division, Swedish Match, 3/5/2008)

RICHMOND, VA--(Marketwire - April 6, 2009) - The original Swedish Snus by Swedish Match North America just launched a bold new website. General Snus is a premium, smoke-free tobacco product that can be enjoyed discreetly anytime, anywhere.

Invented by the Swedes over 200 years ago, Snus is an effective alternative to more traditional smoked tobacco.

General, the worldwide leader, is carefully crafted with select tobaccos from a recipe that has been nurtured since 1832. Available in a variety of portions and flavors, General Snus lasts up to two hours compared to many American competitors that last only 20 minutes. So if you are interesting in learning more about this modern, smoke-free product, check out www.generalsnus.com.

By logging onto www.generalsnus.com you will also gain access to history and fun facts, free samples and a video highlighting how General Snus offers fewer adverse effects when compared to cigarette smoking.

Want to really see what the buzz is about? http://www.youtube.com/watch?v=OIDNgn-Iw9E

Related story: Snus Is on the Loose! Swedish Snuff Beats Bloomberg Tobacco Ban by Joe Pompeo, The New Observer, 7/29/2008.

Reference: The Original Swedish Snus by Swedish Match North America Launches Brand New Website, Swedish Match, 4/6/2009.