C-store update - R.J. Reynolds starts test marketing Camel Dissolvable Sticks and Strips, Marlboro Blend No. 54, Skoal..

August 20, 2009



It has happened R.J. Reynolds Tobacco has started test marketing Camel STICKS and Camel STRIPS in Columbus, OH. We never thought these arrogant conveyors of addiction, disease and death would have the nerve especially with the new law to regulate tobacco products now in force.

The FDA Tobacco Center is directly responsible for stopping the sales of cigarettes and other tobacco products to children.

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STICKS- How to open? How to Use? Instructions:

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STRIPS- How to open? How to Use? Instructions:

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Susan Ivey, Chairman and CEO of Reynolds American - from the Second Quarter 2009 Webcast: Question: with respect to FDA, now that it is past, is there a real threat that they will force products that were recently launched like the Orbs, Dips, and Strips to be considered new products under that legislation? And so with that possibility that those products have to be pulled from the market or is that risk relatively modest at this point? Ivey: Our position is very clear. These products are very similar to other moist type of style of products (Star Scientific's Ariva and Stonewall HardSnuff Dissolvable Tobacco.) and so we will continue to evaluate these Dissolvables in the lead market.

The dissolvable, Camel Orbs a candy-type flavored lozenge is similar to the Star products but the STICKS (like a toothpick) and the STRIPS (like an edible strip similar to Listerine breath strips) are quite different. These products are distinctly designed to appeal to young adults and kids that want to be young adults. Soon we'll see offers get these products FREE. THE MARKETING OF THESE PRODUCTS MUST BE STOPPED..

Here's the very latest from the people in Columbus, OH: people in the area are getting mailings for free tobacco dissolvables products and ads are appearing in the "Columbus Alive" newspaper for free Camel dissolvables. (We should have images for next weeks C-store update..)

"Our Highest Priority Has To Be Keeping Children From Beginning To Use Tobacco Products" Dr. Richard Carmona, 17th Surgeon General of the USA.






Marlboro Menthol Marlboro Blend No. 54 - the $2.00 promotion is back on.









Yes - Skoal pouches are coming..

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There's even a coupon for $1.00 off bringing Skoal closer in price to the discount brand Conwood's Grizzly. Grizzly, the nations number one moist snuff brand, expanded its market share to 25.5 percent in the 2nd quarter of 2009 launched Grizzly pouches (2-pouch styles, mint and straight)in the 1st quarter 2009 but the pouches only accounted for 0.2 of a share point. (Reynolds American Inc. Q2 2009 Earnings..)


Previous c-store update..

That's all for now - we'll try to get another C-store update out next week. Please help us fight the marketing of Camel Dissolvables - they are targeting our kids..