PMI - launches website to campaign against plain packaging..

February 6, 2010 - Philip Morris International Management S.A. (PMIMSA) is opposed to legislation mandating plain packaging of tobacco products. We support effective regulation of tobacco based on the principle of harm reduction but plain packaging is an extreme measure unproven to have any effect in reducing smoking. We believe that adult smokers should be able to see, identify and select the brands they prefer.



A website has recently been launched, www.plain-packaging.com, designed to campaign against the imposition of plain packaging by arguing that it would do nothing to cut smoking rates.