During fight to survive lung cancer..
December 9, 2010 - The family of an Alberta anti-smoking activist, Barb Tarbox, is pushing to have a photo of the woman on her deathbed used on cigarette packages in Canada.
CTV News Video Clip..
Tarbox, who died of lung cancer in 2003 at 41 years old, spent her final days as the poster child for Alberta's anti-smoking movement. Before she was confined to a hospital bed, Tarbox spent almost every waking moment lecturing students and working for anti-smoking groups.
A similar health warning using the same photo of Tarbox was recently proposed for American cigarette packages by the U.S. Food and Drug Administration (FDA).
Her husband Pat Tarbox: "It is very disheartening to know that Barb's warning may not see the light of day in Canada while (possibly) appearing on millions of cigarette packages in the United States."
Background:VIDEO - Barb Tarbox - speaking about her lung cancer patient..
U.S. may use image on cigarette packs of a dying Canadian lung cancer patient - Barb Tarbox - but tobacco companies would fight it - too realistic..;
Canada - Health Canada shelves update of graphic warning messages to concentrate on the problem of contraband tobacco..;
Graphic Warnings cigarette packs: Canada revising warnings, U.S. pictorial warnings within 4-years...
Pat Tarbox said the image of his wife in her final moments is the first time a real person would be used on cigarette packaging, and that it's a message that will reach children and adults. Meanwhile, he's calling on all Canadians to contact the Prime Minister's office or Health Canada to get the issue back on the agenda.
Health Canada has invested millions of dollars in the development of the new health warnings including 60 focus groups held across the country. Research has revealed that the current health warnings have lost their impact over time.
Tobacco is the leading avoidable cause of premature death in Canada—resulting in 37,000 deaths annually (population: 33,739,900 - 2009, Source: World Bank).
Reference: Family of Barb Tarbox wants her deathbed image on cigarette packs, ctvcalgary.ca, 12/8/2010.