January 31, 2011 - Middleton’s share of the US cigar market in 2010, at 28.9 per cent, was down by 1.5 percentage points. Black & Mild’s share was down by 1.3 percentage points to 28.5 per cent. (Altria Group is the parent company of John Middleton.)
Middleton observed increased competitive activity, including significantly higher levels of imported, low-priced machine-made large cigars. Middleton has responded with promotional investments to defend its position in the marketplace. (Altria - 1st pass - business results 2010 q4 and full year..)
Here's an example: With B1G1F promotion in North Carolina each cigar cost 65 cents. Do I have to remind you: Black & Mild is the most popular brand of cigars for smokers 12 and older. Nearly a quarter of 18- to 24-year-old blacks in the Baltimore smoke B&M cigars. Black & Milds in Baltimore, Baltimore City Health Dept., 10/2007.
Note: the packaging for the cigarillos reminds the cigar smoker that a coupon can be found inside for their next purchase.
Click to enlarge..