August is the month that Philip Morris (PM) USA starts test marketing Marlboro SNUS in the Dallas, TX area...

August 6, 2007 - August is the month that Philip Morris (PM) USA starts test marketing Marlboro SNUS in the Dallas, TX area.The Marlboro Fact Sheet is now available.Marlboro SNUS will sell for less than a pack of Marlboro cigarettes, said PM spokesman Steve Callahan. In July 2006 Philip Morris USA introduced Taboka, a smoke-free, spit-free tobacco pouch product, into test market in the Indianapolis area. According to PM they learned a lot from the Taboka test market and are applying those learnings to the Marlboro Snus test market. In a survey of retailers in the Indianapolis Area by analyst Christopher Growe of A.G. Edwards & Sons, it was found that the test for Taboka was going poorly and that retailers said sales were "soft with little need to restock inventory."(TobaccoWatch.org)