Swedish Match will extend Red Man, the No. 1 loose leaf chewing tobacco, into the arena with competitors like Skoal and Copenhagen by testing Red Man

August 8, 2007 - As reported back on July 30, 2007 Swedish Match will extend Red Man, the No. 1 loose leaf chewing tobacco, into the arena with competitors like Skoal and Copenhagen by testing Red Man Premium Moist Snuff starting in September. The test will run in Indiana, Ohio, West Virginia, Kentucky, Louisiana, Mississippi, Arkansas, North Carolina, Virginia, Western Pennsylvania and southwest Texas. Those states generate about 36% of all moist snuff sales. The Red Man snuff entry gives Swedish Match a presence in the premium price snuff segment. The company already competes in other moist snuff price tiers with brands like Timber Wolf and Longhorn. ( Red Man Tries Again With Moist Snuff by Mike Beirne, BRANDWEEK) Red Man has traditionally come as loose leaf in contrast to twist or the ground tobacco used in snuff. Pinkerton Tobacco made Red Man until 1985 when it was acquired by Swedish Match. (TobaccoWatch.org)