Studios reached an agreement yesterday to place anti-smoking ads on new movie DVDs (rated G, PG or PG-13)..

July 12, 2008 - According to the deal reached between Sony Pictures, Universal Studios, Warner Bros., Paramount Pictures, Walt Disney Studios and Twentieth Century Fox, the anti-smoking announcement will be introduced in the opening minutes of DVDs of all new movies with smoking scenes. Dan Glickman, chief executive of the Motion Picture Association of America, said the industry’s intention was to notify parents “about smoking depictions in films so they can make informed decisions.” Reference: Anti-Smoking Announcements On New DVDs by Diane Smith, eFluxMedia.com, 7/12/2008. Dr. Cornelia Pechmann: Teenagers are more likely to think smoking is "cool" after they've watched their Hollywood idols light up on screen - unless they've just seen an advertisement reminding them of the dangers of smoking. ( Movies May Be Contributing To Rise In Teen Smoking, UC Irvine Study Shows) Some related news briefs: July 26, 2007 July 25, 2007 and May 11, 2007. Click on image to enlarge..