November 5, 2008 - Antismoking organizations (American Cancer Society Action Network, the American Heart Association, the American Lung Association, the American Medical Association and the Campaign for Tobacco-Free Kids) register their protests over Philip Morris USA’s plans to introduce a new Virginia Slims cigarette product with heightened appeal for young women.
Philip Morris USA has said it will launch new Virginia Slim “Super Slim” cigarette in the first quarter of 2009. The cigarette, in both light and ultra light flavors, is smaller in diameter than a standard cigarette and will come in a narrow pink rectangular box with squared ends. While the box will hold the standard 20 cigarettes, it will be slimmer than a standard pack and will apparently be marketed as a “Purse Pack”.
A joint statement of these health-advocacy non-profit agencies stated that “Philip Morris shows contempt for women and their health by putting a pink gloss on a product that causes lung cancer and heart disease, two of the leading killers of women.”
Related news brief: Virginia Slims "Purse Pack" Available 1st Quarter 2009..; Gallaher criticized for marketing cigarettes at young women..;
Gallaher targets teenage girls with 'super slim' Silk Cut cigarettes..
RJR drops print ads...; Blistering attack on R.J. Reynolds accusing the tobacco company of marketing its new cigarette Camel No. 9...
Reference: Antismoking groups flare over pink cigarette "purse packs", Promo, 11/3/2008.
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