June 1, 2009 - Mike Szymanczyk now the CEO of Altria, Inc. has stated on many occasions that Philip Morris owes their success: to the ability to connect with adult tobacco consumers through the in-store experience and the development of one-to-one relationships using their database of 25 million adult cigarette smokers (Remarks, Investor Presentation, 3/11/2008).
In order to keep the database growing Philip Morris runs various promotions to keep their loyal customers coming back. Here's one for the Summer 2009.
Click on image to enlarge..
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