C-Store Update - Camel Dissolvable Tobacco Sampler and etc..

November 16, 2009







As we pointed out in the November 9th c-store update, Columbus, OH is one of the three test market sites for Camel Tobacco Dissolvables. To promote these products Reynolds has c-stores distributing sampler packs of Camel Dissolvables. Description of contents: consists of 3 Orbs Mellow, 3 Orbs Fresh, 2 Sticks and 4 Strips. The pack is free with any R.J. Reynolds Tobacco purchase, but our contact picked up the sampler pack and was looking at it and they said he could just have it totally free. It comes with a coupon for a free dissolvables with tobacco purchase.

Keep on asking yourself who is R.J. Reynolds targeting. Proponents of harm reduction will tell you that the use of dissolvable tobacco products should specifically target inveterate (hard-nosed, long established, deep-rooted) smokers that refuse to try to quit. (GALLUP - Among the 21% of Americans who say they smoke, 74% say they would like to give up smoking.) Tobacco companies have an entirely different goal in mind – they are targeting a much younger crowd of young adults and any kids they can entice along the way - witness the tagline for Camel SNUS: "Pleasure for wherever."

John Britton, MD, Chair of the Royal College of Physicians Tobacco Advisory Group, a proponent of the use of harm reduction therapy, "It's tobacco companies job to sell as much tobacco as possible, so they will be targeting non-smokers rather than current ones, that's the worry."

Here are some images of the sampler:

Sampler Pack - folded: Click on image to enlarge:




Sampler Pack - unfolded (open): Click on image to enlarge:




Sampler Pack - back unfolded: Click on image to enlarge:




Let's look at each dissolvable tobacco product:

Camel ORBS, flavored tobacco pellets, the first of these products released. The image provides a comparison with look alike products with similar packaging..

Click on image to enlarge:




Camel Sticks - that look like flavored toothpicks. A comparison with other sticks products..


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Camel flavored strips for the tongue like those edible breath-fresheners strips Listerine makes.


Click on image to enlarge:



It's impossible to prevent our children from giving these products a try. It only takes a few tries for a youngster to soon become addicted to nicotine. We can expect our future leaders - our children to end up as slaves to nicotine never able to reach their full potential. (Are adults snoozing while kids are "snusing?")


From Swedish Match - video on how convenience stores should place other tobacco products (OTP) to maximize sales.

More - Camel SNUS ads - Maxim Magazine:
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