Vapor Corp.,, marketer and distributor of e-cigarettes to sponsor World Series of Poker players..

July 8, 2010 - Vapor Corp., formerly Miller Diversified Corporation , a leading marketer and distributor of electronic cigarettes announced sponsorship agreements with World Series of Poker players: Michael "Grinder" Mizrachi, Robert Mizrachi, Noah Boeken, David "Chino" Rheem, Isaac "The General" Galazan, and Paul Wolfe, who are currently among the world's elite poker stars.

The World Series of Poker (WSOP) is a world-renowned series of poker tournament held annually in Las Vegas.

The FDA has said that last year's federal law giving it the power to regulate tobacco products did not prevent it from regulating drug devices that deliver nicotine.

The FDA maintains that such devices like the electronic cigarette are illegal because -- unlike other products which administer nicotine such as gums, patches, inhalers, and sprays -- e-cigarettes have not been submitted to the FDA with proof they are safe and effective. (E-cigarettes - scientists want more safety studies before use..; US AMA policy - e-cigarettes FDA should treat as a drug delivery device..)

U.S. e-cigarette imports banned indefinitely - ASH..

The sponsorship deal makes Vapor Corp. the players' official "Electronic Cigarette" Sponsor and means each player will wear the Company's Fifty-One(R) or Krave (R) logo when competing, when permissible. "This is Vapor Corp.'s first foray into sponsorships," said Company President and CEO, Kevin Frija, "and it is fitting as the company was launched soon after one of the Company's founders, a WSOP bracelet winner, discovered the product at a poker tournament. We have come full circle and believe that our products are a natural fit for poker players and casinos everywhere."

In celebration of the World Series of Poker, for a limited time, the Company is offering up to 100,000 of its Krave(R) disposable electronic cigarettes for $9.95, which includes the cost of shipping and handling. Visit Krave500.com to order. Limit one electronic cigarette per order.

Electronic cigarettes, also known as "e-cigarettes," are devices that heat and vaporize small amounts of nicotine, the addictive substance in tobacco. They contain no tobacco, however.

Vapor Corp., was celebrating when U.S. District Judge Richard J. Leon's recent ruling on January 14, 2010: that the United States Food and Drug Administration does not have the authority to seize electronic cigarettes because these products do not qualify as devices subject to the agency's regulation. (U.S. FDA - judges ruling regarding e-cigarettes must be appealed - ASAP..)

The U.S. Court of Appeals for the District of Columbia Circuit stayed this lower court order ruling allowing electronic cigarettes to be imported. A panel of three appeals court judges temporarily stayed the lower court ruling in order to give them more time to consider the FDA's arguments that it should overturn Leon's injunction. (U.S. FDA appealing a federal judge's ruling on e-cigarettes..;U.S. FDA appealing a federal judge's ruling on e-cigarettes..)

Reference: Vapor Corp. Announces Sponsorship of World Series of Poker Players, Michael "Grinder" Mizrachi, Robert Mizrachi, Noah Boeken, David "Chino" Rheem, Isaac "The General" Galazan, and Paul Wolfe, GlobalNewswire, 7/7/2010.