August 10, 2010 - One of world sport's last tobacco sponsorships is ending. The Swiss Indoor tennis championship coming up in November in Roger Federer's hometown Basel will be the last of a 17-year partnership with tobacco brand Davidoff.Background:
The ATP World Tour told the Swiss in June the existing sponsorship could not be extended because of worldwide restrictions on tobacco advertising on television.
November 2, 2009 - Switzerland - Davidoff sponsored Swiss Indoor Tennis Tournament begins..;
Switzerland - Imperial Tobacco sponsorship major televised European tennis event.
The tournament was promoted last year to an ATP 500 event, and broadcast to an expanded 150 countries which gave it a six-fold increase in ratings, although the sponsor's name was dropped during transmissions.
Reference: Swiss tennis event forced to drop tobacco sponsor, Radio New Zealand, 8/11/2010.
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