India - celebs shy away from endorsing tobacco and liquor..

January 12, 2011 - With the tremendous pressure being put by the anti-tobacco lobby and the health ministry when it comes to smoking or drinking liquor, celebrities are now shying away from endorsing tobacco and liquor products. Sources say that the tobacco and liquor companies have apparently decided to loosen their purse strings to the tune of Rs 25-30 crore (1 crore = 10<sup>7 = 10,000,000.00 INR = 221,018.88 USD) for a single ad-deal to get a celeb on board, but find themselves up against a wall.

Reference: Image-conscious celebs shy away from endorsing tobacco and liquor by Soumyadipta Banerjee, Daily News and Analysis, 1/10/2011.

India - some related news briefs:
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*India - captions with pictorial warnings should use local languages..:
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