January 12, 2011 - With the tremendous pressure being put by the anti-tobacco lobby and the health ministry when it comes to smoking or drinking liquor, celebrities are now shying away from endorsing tobacco and liquor products. Sources say that the tobacco and liquor companies have apparently decided to loosen their purse strings to the tune of Rs 25-30 crore (1 crore = 107 = 10,000,000.00 INR = 221,018.88 USD) for a single ad-deal to get a celeb on board, but find themselves up against a wall.
Reference: Image-conscious celebs shy away from endorsing tobacco and liquor by Soumyadipta Banerjee, Daily News and Analysis, 1/10/2011.
India - some related news briefs:
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*India - will delay for a year the use of scarier pictorial warnings on cigarette and bidi packs..;
*India - cigarettes and bidis manufacturers halt production seek clarification on pictorial health warnings..;
*India - Tobacco Board warns farmers against planting unauthorized crop..;
*India - revised pictorial warnings on tobacco products will be implemented from December 1, 2010..;
*India - captions with pictorial warnings should use local languages..:
*India - pictorial warning will appear on every tobacco pack sold from June 1, 2010..;
*India - government set to ban foreign direct investment in tobacco..;
*India - despite tobacco control measure in place - tobacco sales increase..;
*India - still confusion pictorial warnings on cigarette packs..;
*Mumbai, India - NGO activists want closure of hookah bars..;
*India - gutkha and bidi companies NOT pictorial warnings..;
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*India - Still no pictorial warnings on cigarette packs..;
*India - pictorial warning on cigarettes and tobacco products effective May 31, 2009..;
*India - pictorial warning on cigarettes and tobacco products will be implemented from May 31 - no doubts about it..;
*India - will pictorial or graphic health warnings be implemented from May 30, 2009..;
*India - placing pictorial warnings on tobacco products delayed again...