PMI - to launch new Marlboro in UK on August 27, 2009..

August 15, 2009 - Philip Morris International cigarette brand Marlboro is set to launch its first new cigarette brand in two years (when Marlboro Silver was introduced in the UK). The packaging of this new Marlboro may be shaped like a lighter.

The new Marlboro will be unveiled to the market on August 27th.

Marlboro's product portfolio includes Marlboro Red, Marlboro Gold, previously called Marlboro Lights, and Marlboro Menthol.

A trial of the product in Russia came in packs styled like cigarette lighters, with an opening at the side. It is the first NPD (new product development) launch for Philip Morris Ltd since 2007, when it announced Marlboro Silver.

The Marlboro brand is named after Marlborough Street, the location of its original London Factory.

References: Marlboro to unveil first new cigarette brand in two years by Amy Golding, marketingmagazine.co.uk, 8/14/2009; Marlboro launches new cigarette brand, mad.co.uk, 8/14/2009; Marlboro is set to launch a new brand in the UK, US Marlboro Country, 8/14/2009.