Lorillard - to release fourth quarter 2009 results on Monday, February 8, 2010..

January 26, 2010 - A conference call for analysts and investors will begin at 10:00 am Eastern Time on February 8, 2010 which will be hosted by Martin L. Orlowsky, Chairman, President and Chief Executive Officer, and David H. Taylor, Executive Vice President, Finance and Planning and Chief Financial Officer. Investors can participate in the conference call by dialing (888) 713-4211 (domestic) or (617) 213-4864 (international). The passcode for this event is: 49681162.

The news release and a live webcast of the conference call will also be available under the Investor Relations part of Lorillard's website at www.lorillard.com.

The conference will be available for replay in its entirety through February 15, 2010. If you wish to listen to the replay of this conference call, please visit Lorillard's website at www.lorillard.com.
or dial (888) 286-8010 (domestic) or (617) 801-6888 (international) and enter passcode: 61144203.