June 17, 2010 - R.J. Reynolds Tobacco Co. back on November 27, 2007 had said it will not advertise its cigarette brands in newspapers and consumer magazines. (RJR drops print ads..).
Reynolds American is the parent company of R.J Reynolds Tobacco Co. and Santa Fe Natural Tobacco Co. Santa Fe is now running a 2-page ad in at least one magazine again. The ad below appeared in the July 2010 issue of InStyle Magazine. InStyle magazine targets women between the ages of 25-39 years old. It is interesting to note that the theme of the WHO World No Tobacco Day 2010 was to draw attention to the harmful effects of tobacco marketing towards women and girls.
Recently Santa Fe Natural has been in trouble for alleged misleading marketing. Attorney General Secures Agreement with American Spirit Cigarettes Maker over Alleged Misleading Marketing of Organic Tobacco Products..